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Amazon Brand Registry: What You Demand to Know Before Applying

Update every bit of March 2021
Amazon is at present accepting PENDING trademarks in sure situations. If you lot have applied for your TM through the USPTO and have a working pending trademark #….you should apply to brand registry NOW. You'll need proof of your awaiting application and visual proof that you are using your mark in trade (website, packaging, etc).

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If you want to get the most value out of your Amazon selling efforts, then registering for Make Registry is a no-brainer.

Brand Registry is a plan that Amazon started offering in 2015. Information technology originally started as a way to protect brands from apocryphal products, but now it's expanded to include a whole suite of services that requite brands a competitive edge.

You apply to the program ane time, and once you're accepted, you're in.

Before we encompass all the benefits and how-tos of enrolling in Amazon's Brand Registry…

Keep in mind that third-political party Amazon sellers make up over l% of Amazon's revenue. That means that brands similar yours are generating most of the sales. If y'all desire to be part of that number, you desire access to the best tools available. And that's what you become equally a fellow member of Make Registry.

The Benefits of Amazon Brand Registry

1. Greater Control Over Your Product Listing

With Amazon Make Registry, you're able to customize your product listings with different designs and more than details. These features can help button your prospects to choose your product over the alternatives.

ii. Advanced Analytic Tools

I of the biggest complaints that brands have nearly selling on Amazon is the lack of information that Amazon gives you access to.

Well, as a Make Registry member, you get access to data tools that help you make better-informed decisions on what products to sell and what things to tweak on your listings.

One of those tools is Amazon Attribution. Now you can rail how your non-Amazon-related advert strategies are helping your product sales.

Some other tool you lot go access to is the Brand Analytics search term tool. It gives you insight into what search terms are getting a product the about clicks and conversions. It likewise helps you lot monitor search trends on a daily, weekly, monthly, and quarterly basis.

Here's how Amazon describes information technology:

"Discover what products are winning the about clicks and conversions on strategic search terms. Appraise the impact of your marketing campaigns by monitoring trends."

3. Access to More Media and Advertisement Options

The way you lot present your production directly influences if a customer wants to buy from yous or not. Well, with Amazon Brand Registry, you lot tin nowadays your production in more persuasive formats: You can add product videos to your listing, launch a storefront, and run livestreams.

You also have more than advertising opportunities with sponsored brands ads and sponsored display ads.

Sponsored display ads allow you to target people on Amazon and on Amazon'due south affiliate websites. On Amazon, these ads sit on individual product pages—either under the bullets or under the buy box. This allows yous to identify your ad straight on a competitor's list.

Sponsored brands ads (formerly called headline search ads) are large rectangular ads that sit on the top, bottom, or heart of search results pages. They let you to promote your brand and up to three of your products. Hither'due south an example:

4. Avert Counterfeit Products

Imagine someone selling what they claim is your product on your listing for a cheaper price. In the Amazon seller community, those people are called listing hijackers. They rob y'all of sales.

In the past, you'd accept to contact Amazon, and it'd take days for them to respond and sort the situation out. But with Brand Registry, yous go a few services that make this process much easier.

One, the Make Registry program has a dedicated support team that chop-chop handles IP infringement.

2, Amazon enrolls y'all in their automated service that looks for IP infringement based on the details you provide them. That way you don't accept to spend time (or hire someone) to constantly be on the scout.

3, you get admission to a self-service tool that allows yous to manually remove hijackers from your listing.

v. Access to A+ Content

Some product pages take big images and infographics in the eye of the listing. Those added features are role of what'southward called Amazon A+ Content. Those features become bachelor to you when yous annals for Amazon Brand Registry.

A+ content allows you to feature your make and product with visually-appealing graphics and detail. By doing that, y'all assist a customer better understand the benefits of your product and what it has to offer them

Hither's an example:

The Requirements of Amazon Brand Registry

This is where some sellers go hung upwardly: To enroll in Brand Registry at that place are some requirements you lot must meet.

The requirements may vary slightly beyond countries, but the 1 variable that holds is that you demand a registered trademark.

The toll of getting a trademark is the main toll to enroll in Amazon Brand Registry; the program itself is gratuitous.

Acquiring a Trademark

Amazon requires that your trademark be "a text-based mark (give-and-take marking) or an image-based marker with words, messages, or numbers (design mark)."

To complete the Brand Registry awarding, you'll need an image of the trademarked logo and an epitome of the product or packaging with the trademarked logo.

The cost of registering for the trademark depends on the product category, simply the price generally ranges from $250 – $400.

As of this writing, Amazon accepts government-issued trademarks from the U.S., Canada, Mexico, Brazil, U.K., European Union, Australia, India, Japan, France, Federal republic of germany, Italian republic, Spain, and the United Arab Empires.

Depending on your country, information technology can take up to a year to fully annals the trademark. But thanks to Amazon's IP Accelerator service, you don't accept to await that long to get access to Brand Registry.

IP Accelerator connects you lot with an Amazon partnered attorney who tin can assist you in the trademark process. If you choose an attorney through the program, Amazon volition have your Brand Registry awarding before your trademark goes live.

In general, enrolling in Brand Registry through IP Accelerator takes near two weeks.

The Process of Amazon Brand Registry

The process of enrolling in the Amazon Brand Registry is pretty straightforward.

1. Sign upwardly for a Brand Registry account (use your existing Seller Central login information if you already have an business relationship)

2. Complete the four-footstep application

You'll need your trademarked brand name/logo, trademark blazon, trademark registration office, trademark registration number, product images, brand logos, packaging images, website, and social media information, manufacturing details, and product categories.

3. Amazon verification – Amazon will ship a verification code to the person connected to the trademark business relationship.

4. Log in to Seller Primal and enter the verification code.

Afterward step 4, you should be accepted into the Brand Registry plan within 1 – ii days.

Wrapping Up

By now information technology'southward clear: The benefits y'all get every bit an Amazon make-registered seller are worth the time, money, and effort to enroll.

Recall, as of now, it's a ane-time procedure. So, once you're in, unless y'all want to launch a new make in the future, y'all're set.

As a member of Brand Registry, you finally accept the tools that allow you to sell on Amazon with greater effectiveness.

Happy Selling,

The Folio.One Team

The Last Give-and-take:

Some sellers accept expedited the Brand Registry process by applying for trademarks in Germany, the U.Yard., or the EU. These countries tend to process trademarks quicker. This is something you might consider if you want to avoid some of the costs of hiring an chaser through Amazon'southward IP Accelerator programme.

Amazon allows you lot into Brand Registry on their U.S. (.com) platform with trademarks from those iii locations (Germany, the U.One thousand., or the Eu) merely.

Simply keep in listen, if you lot're in the U.S., this strategy won't protect you from trademark infringement exterior of Amazon'southward platform.

Source: https://www.page.one/blog/amazon-brand-registry/

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